visual identity & social content
visual identity & social content
William Academy
William Academy
William Academy

Project Details
Project Details
William Academy Prep Basketball was a client-based project supporting the men’s and women’s teams’ Instagram and promotional content. The role combined photography and graphic design to create a cohesive visual identity across team updates, player highlights, and season coverage, enhancing the program’s online presence, boosting engagement, and supporting recruitment.
William Academy Prep Basketball was a client-based project supporting the men’s and women’s teams’ Instagram and promotional content. The role combined photography and graphic design to create a cohesive visual identity across team updates, player highlights, and season coverage, enhancing the program’s online presence, boosting engagement, and supporting recruitment.
Year
Year
2025/2026
2025/2026
Duration
Duration
6 Months
6 Months
Work
Work
Freelance
Freelance
Role
Role
Graphic Designer /Photographer
Graphic Designer /Photographer
Context
Context
Context
The program previously had no dedicated graphic design or visual identity. To address this, adaptable templates were created and consistent typography, colour schemes, logo placement, and layouts were established across all content. Photography and graphic design responsibilities were coordinated to capture key moments and integrate them into graphics, delivering polished, on-brand content that strengthened the team’s online presence and audience engagement.
The program previously had no dedicated graphic design or visual identity. To address this, adaptable templates were created and consistent typography, colour schemes, logo placement, and layouts were established across all content. Photography and graphic design responsibilities were coordinated to capture key moments and integrate them into graphics, delivering polished, on-brand content that strengthened the team’s online presence and audience engagement.

















Photography
Photography




















Credits
Credits
Marketing Director & Photographer - Fiona Tsegaye
Marketing Director & Photographer - Fiona Tsegaye