visual identity & social content

visual identity & social content

William Academy

William Academy

William Academy

Project Details
Project Details

William Academy Prep Basketball was a client-based project supporting the men’s and women’s teams’ Instagram and promotional content. The role combined photography and graphic design to create a cohesive visual identity across team updates, player highlights, and season coverage, enhancing the program’s online presence, boosting engagement, and supporting recruitment.

William Academy Prep Basketball was a client-based project supporting the men’s and women’s teams’ Instagram and promotional content. The role combined photography and graphic design to create a cohesive visual identity across team updates, player highlights, and season coverage, enhancing the program’s online presence, boosting engagement, and supporting recruitment.

Year

Year

2025/2026

2025/2026

Duration

Duration

6 Months

6 Months

Work

Work

Freelance

Freelance

Role

Role

Graphic Designer /Photographer

Graphic Designer /Photographer

Context
Context
Context

The program previously had no dedicated graphic design or visual identity. To address this, adaptable templates were created and consistent typography, colour schemes, logo placement, and layouts were established across all content. Photography and graphic design responsibilities were coordinated to capture key moments and integrate them into graphics, delivering polished, on-brand content that strengthened the team’s online presence and audience engagement.

The program previously had no dedicated graphic design or visual identity. To address this, adaptable templates were created and consistent typography, colour schemes, logo placement, and layouts were established across all content. Photography and graphic design responsibilities were coordinated to capture key moments and integrate them into graphics, delivering polished, on-brand content that strengthened the team’s online presence and audience engagement.

Seattle Line-Up
Vancouver Line-Up
Seattle Line-Up
Vancouver Line-Up
Seattle Line-Up
Vancouver Line-Up
Seattle Line-Up
Vancouver Line-Up
Seattle Line-Up
Seattle Line-Up
Seattle Line-Up
Seattle Line-Up

Photography

Photography

Seattle Line-Up
Seattle Line-Up
Vancouver Line-Up
Vancouver Line-Up
Credits
Credits

Marketing Director & Photographer - Fiona Tsegaye

Marketing Director & Photographer - Fiona Tsegaye