Freelance
William Academy
William Academy
William Academy

Project Details
Project Details
Breaking the Ice is a 30-minute live sports broadcast exploring the growth of the Professional Women's Hockey League (PWHL) as it enters its third season. Through engaging visuals and structured storytelling, the show provides insight into team performance, roster changes, and league expansion, delivering a professional broadcast experience aligned with current industry standards.
Breaking the Ice is a 30-minute live sports broadcast exploring the growth of the Professional Women's Hockey League (PWHL) as it enters its third season. Through engaging visuals and structured storytelling, the show provides insight into team performance, roster changes, and league expansion, delivering a professional broadcast experience aligned with current industry standards.
Year
Year
2025/2026
2025/2026
Duration
Duration
6 Months
6 Months
Category
Category
Freelance
Freelance
Role
Role
Graphic Designer /Photographer
Graphic Designer /Photographer
Social Media Content
Social Media Content
Social Media Content
The social media graphics were created to promote the show and extend its visual identity across digital platforms. Maintaining consistency with on-air visuals, these assets combine bold typography and dynamic layouts to capture attention, communicate key information, and engage audiences in a fast-paced social media environment.
The social media graphics were created to promote the show and extend its visual identity across digital platforms. Maintaining consistency with on-air visuals, these assets combine bold typography and dynamic layouts to capture attention, communicate key information, and engage audiences in a fast-paced social media environment.
















